Pacha

Bringing Pisco with some kick

The brief requested designers to develop a product or branding for an alcoholic beverage and market it for the USA.  I chose Pisco a peruvian beverage made from grapes.  Pacha tends to be used in Quechua to mean world and I incorporated it with the mythological creature called Supay which exists through a cultural fusion of the christian devil with more local interpretations.  Usually the Supay is celebrated through dance and colorful festivals.  The goal was to create a bottle that would call the attention and invite consumers to try a new experience.